Director
Bob Liewald
TOC
Director
“I fully intend to apply the same passion and vision I’ve had working with the pro sports leagues and NASCAR to California racing and TOC.”
Director
Bob Liewald
About
Bob
Growing up in Chicago, by the time I was 17 I was sneaking into Sportsmen’s Park, and my love for horse racing has been with me ever since. After graduating from Northern Illinois University I spent most of my career working in the sports industry. I started with Footlocker when there were just two stores and helped lead their growth to over 3,000 locations. In 1998 I became one of the four founders of GSI Commerce, which eventually ran over 100 online stores for companies like MLB, NBA, NFL, NHL, and NASCAR. Based on the success we brought to all four sports leagues, we were able to negotiate unprecedented long term licensing deals which are still in existence today. In 2011 We sold GSI to eBay and I moved to California. Shortly after the move I decided to focus and make a commitment to horse racing.
Today, I have several horses with Little Red Feather and Eclipse Thoroughbreds, and in the last two years I also branched out on my own and now have broodmares, weanlings and a Cal bred yearling.
I fully intend to apply the same passion and vision I’ve had working with the pro sports leagues and NASCAR to California racing and TOC.
